600mm Commercial Shelf Screen Display – 23.1″ Ultra Wide LCD Shelf Edge

The 600mm commercial shelf screen display is a 23.1" ultra wide LCD bar designed to fit standard 600mm retail shelves for dynamic pricing and promotional content at the point of purchase. With Android OS, WiFi connectivity and optional CMS, it allows system integrators and software vendors to deploy centralized, real‑time updates across multi‑store digital shelf projects.

Product overview

This 600mm commercial shelf screen display replaces traditional paper labels with a high‑impact, ultra wide stretched LCD screen that aligns perfectly with 600mm bays. It is engineered for continuous operation in supermarkets, convenience stores and pharmacies, combining low power consumption with robust metal housing for long‑term stability.

  • 23.1″ stretched LCD optimised for 600mm shelf width to minimise gaps and unused space.

  • Slim, lightweight design with custom brackets for fast, non‑destructive shelf mounting.

  • Centralised content and price control through Android player and cloud‑based CMS.


Key specifications

The hardware platform balances resolution, brightness and connectivity, making it suitable for both promotional content and detailed pricing information.

Category Specification
Panel size 23.1″ stretched LCD, approx. 600mm wide active area 
Active area About 585 × 48 mm for clean shelf‑edge alignment 
Resolution 1920 × 158 ultra wide for sharp text and icons 
Brightness 350–400 cd/m² for indoor retail lighting 
Contrast 1000:1 typical 
Viewing angle 85/85/85/85 or 160° H/V class wide view 
Lifetime Up to 50,000 hours of backlight life
OS Android 8.1 or higher, CMS‑ready 
CPU Quad‑core Cortex‑A35 / similar embedded SoC 
Memory 1GB DDR3 RAM, 8GB internal storage (expandable) 
Network WiFi as standard; LAN via external player or option 
I/O Micro USB, SD card, Type‑C (DC 12V), audio out 
Power DC 12V, approx. 17W, <1W standby 
Housing Metal body with slim bezel; black as standard, customizable colour
Dimensions Around 597.2 × 61.8 × 15 mm (single unit) 
Smart retail and integration features

The 600mm commercial shelf screen display is intended to be part of a broader smart shelf system rather than a standalone screen. Integrators can synchronise pricing, promotions and stock messages with existing digital platforms.

  • Digital pricing system

    • One‑click price adjustment and batch updates across many shelves.

    • Data synchronisation with ERP or POS for accurate pricing and inventory visibility.

  • Cloud and CMS

    • Optional cloud‑based CMS/DPS for managing content, layouts and playlists by store, category or campaign.

    • Support for images, videos and static labels to mix branding with functional information.

  • Connectivity and control

    • WiFi connectivity for remote updates without manual USB updates.

    • Support for external players or controllers when a unified system is required across different display types.


Mechanical design and installation

The mechanical design ensures easy integration with existing shelving systems, minimising installation time and disruption.

  • Slim profile and metal housing for a clean, continuous shelf line.

  • Custom shelf brackets and included base options for varied shelf types.

  • Lightweight construction supports both single‑unit and multi‑unit runs across full bays.

This configuration allows the 600mm commercial shelf screen display to be deployed as single strips under categories, or tiled with 900mm and 1200mm versions in a unified project.


Applications and use cases

The form factor suits locations where compact shelves require a precise fit and high information density.

  • Supermarkets and discount stores: price labels, promotions and brand content directly on 600mm segments.

  • Pharmacies and cosmetics: detailed product information, cross‑selling recommendations and compliance messages.

  • Convenience stores and small format retail: space‑saving digital shelf edge with real‑time offers.

Using multiple 600mm commercial shelf screen display units, integrators can build modular solutions that adapt to different bay widths and planograms.


Benefits for projects

This model is tailored for projects where precision fit, efficiency and scalability are key success factors.

  • Increased shelf visibility and impulse purchases through animated, eye‑level content.

  • Reduced manual labour and error rates by automating price and content changes.

  • Lower total cost of ownership via long lifetime, low power and remote management.

These advantages make the 600mm commercial shelf screen display especially attractive for chain rollouts and multi‑location installations.


Project service and customization

The hardware and software can be tailored to match specific project requirements.

  • Custom colours, logo printing and bracket designs to align with store branding and fixtures.

  • OEM/ODM options for firmware, pre‑installed apps and integration with existing digital ecosystems.

  • Support for pilot projects, testing and scaling to full network deployments.

For large‑volume projects, OEM/ODM customisation of length family, housing design, firmware, and system interfaces can unify 600mm units with other commercial shelf screen display sizes across a full retail solution.

900mm Commercial Shelf Screen Display

1200mm Commercial Shelf Screen Display

Ready to deploy your 600mm commercial shelf screen display project? Get in touch now for specifications, OEM options and pricing support tailored to multi‑store rollouts, and start transforming your shelf‑edge into a dynamic digital sales channel.

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